Your website visitor is typically looking for fresh content and solutions to their problems. If they don’t find the information they’re looking for, they will just look for that information somewhere else.
As a website business owner, your responsibility is to attract the website visitor, provide them with what they’re looking for and in the process if a product or service you offer can help them perform this task easily, then you will also achieve your business goals.
With a huge listing of websites on the Internet, you have to be able to separate yourself from your competition.
How do you accomplish this?
Content is a strong factor. Content refers to the actual words, pictures and other text that you have displayed on your website. For example, if you are a website that sells antiques, you may wish to create daily articles that reference the world of antiques. You can describe to your potential customer what to look for and the relevance of such items as an authenticity documents and getting the potential antique appraised.
Visitors will find this information very useful and so will the search engines. Since you are placing new and fresh content on your website on a daily basis, the search engines and their ‘spiders’ will crawl and re-index your site. This will lead to higher website rankings because you are providing the search engines various means of achieving their revenue stream by attracting paying advertisers who want fresh and new content.
Creating new content doesn’t have to be a chore. You can pace yourself and write one article a day or one article every 2 days. The point is without new content, your website will die a content and visitor starved death.
The actual layout of your website will also attract or detract from visitors using your site and making actual purchases of your products or services. Users want to get in and get out as quickly as possible. However, if you make their buying experience easy and the content rich with useful information the longer they will stick around and have the potential to purchase something from your website business.
Helping your website visitor to have a great website experience doesn’t take much. However, this process does involve work and a willingness to help others. It is through helping your website visitor that your website will create useful experiences and buying customers.
About The Author
Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com
Thursday, December 4, 2008
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